In 1993, two enthusiasts — Henri, a Belgian, and Denise, an American, former gallerists in Redu — bought an old tannery in the Gers. While renovating the walls, they discovered shutters of an unexpected blue. This blue has a history: that of pastel, a dye plant that brought the region its fortune in the 16th century before being abandoned under Napoleon.
They rediscovered the pigment extraction process and created Bleu de Lectoure. What began as a curiosity became an international adventure: haute couture, Cannes Film Festival, Fashion Weeks, artists from around the world.
At Henri's passing in 2010, the company was sold in 2016. Mariam and Denise continue under the name L'Atelier des Bleus Pastel d'Occitanie — extraction, dyeing, ennobling, workshops and the transmission of the craft, with clients from across the world.